How do you like to learn about a new topic? You might have searched Google and found articles on it. However, you may feel bored while reading a lengthy blog about the topic. On the other hand, it is interesting to watch a video and learn new things. That is why digital videos have become a part of online marketing campaigns. Even Google gives importance to websites that have video content.
The search engine has introduced a video Carousel SERP feature that shows a collection of videos relevant to a particular search query. Video carousels help users explore videos on a particular subject. So, let us see how videos allow you to boost your SEO results.
Increase your CTR
Suppose someone is browsing Google to know how to do leg extension exercises. If they find video content shown in the search results, they will naturally click on it. That is why Google positions videos on the top of the SERP.
Videos can engage a large audience. So, if you have incorporated a video into your site, you will receive more clicks. Email content with an embedded video also increases click-through rates.
What’s more, you may leverage video content to explain a new product. It will help you increase your sales rate. Double your sales from marketing expert Sabri Suby, who knows how to promote videos.
Improved user experience
Videos are dynamic and compelling, allowing you to appeal to the target audience. Those who have shorter attention spans will also be engaged in video. More than 90% of customers like to watch videos from their favorite brands. Although some website visitors like to read textual content, adding a video will give more value.
Videos also increase the dwell time of your website visitors. It will send a positive signal to Google, and you will find a higher rank in the organic search results.
So, video content is a powerful weapon for encouraging the audience to stay on the page longer. Make sure you have created attention-grabbing videos for your business.
Reduce the bounce rate and increase backlinks
Some users land on a website and bounce back to the SERP. They do not visit other pages because they have not found anything interesting on the landing page. This activity leads to low user engagement and a decline in rank. You can avoid this problem by adding a video to your content.
Also, video-embedded web content will help you boost your backlink profile. If you have a quality video, someone will like to link to it on their site. You may also add interactive content and graphics to keep visitors engaged.
Create original videos related to your business
By uploading your own videos to your site, the user experience will be under your control. You will also get focused analytics – just remember to add a CTA to the video. However, it takes time to create and edit the video. So don’t be afraid to contact experts for help.
Still, video content is highly advantageous to your SEO campaign. The combination of textual content and videos will give you the desired result.